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Does everyone know what conversion rate means?" His gaze again swept over the attendees. "A little marketing talk -- conversion rate is the percentage of customers who respond to an ad that actually end up sending a check. This is what marketing is all about. You can have the greatest product in the world but no one will buy it if they don't know it exists. With ads like this, they know."Kirk again paused to let his audience grasp what he had said. "We have a side-effect," he continued. "Other shareholders in similar situations have seen these ads and they are asking us if they can participate. They are asking US! They want the exposure, too. This is a campaign with legs. It is without a doubt the strongest campaign I have seen since we started marketing our funds."Kirk looked directly at Lisa. "Lisa White is our marketing director. We hired Lisa about a year ago after a decision to bring it in-house. Prior to that we had been relying on free-lancers. Lisa is the architect of this. I've never done these kind of things before. You make me feel... different," Lydia said uneasily, backing away from the bed toward the doorway. She felt she needed more time to think. The blonde felt strange new sensations rising in her mind and body and needed more time to sort them out."Just be careful out there. We don't really have a security force. We're so far out of town the owners think we don't need one. The local cops come by occasionally but that's it," Tom warned, pushing back the covers and swinging his legs over the edge of the bed to start getting dressed himself."Don't worry," Lydia reassured him, turning to go."Hey wait. Just in case you change your mind," Tom said, groping in the darkness for his shirt. Finding it, he reached inside and grabbed a ball-point pen. "Here's my phone number," he said, scribbling as best he could in the dark on a small piece of paper and handing it to Lydia."I--thank you," she stammered, touched at his directness and concern."That's all?.
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